With a name like Salon Royale, there had to be an ambience of majestic grandeur tied to the brand. A logo designed in the likes of a royal coat of arms was created by styling two S’s, taken from the salon’s abbreviation, to represent a lady’s crowning tresses. A pair of scissors completes the logo, further anchoring the mark of a salon business. Elements from the identity were subsequently incorporated into a playful carrier bag. A monogram spun off from the logo, was applied prominently in a series of packaging items and throughout the salon interiors. This interesting array of patterns was created to add unique depth and texture to the interiors.
Salon Royale
